How does it feel when you communicate and you are not understood? Pretty frustrating right?

We have values as business owners or creatives, what we have to offer to our audiences, what makes us different from other businesses and the value they can get from us, but effectively communicating about these is where it gets challenging.

In this post we discuss:

  • What is a brand voice
  • How to find your brand voice

Finding how to effectively communicate your value proposition to your audience determines if they would connect with your brand or not.

What is a Brand Voice?

Brand voice is one of the most important parts of your brand identity, it is the verbal expression of your brand.

How do you communicate your brand identity, personality and emotions? 

Creating a consistent brand voice helps your existing customers distinguish you from other businesses and attracts new audiences as this improves a clearer understanding of your brand identity.

We now understand what a brand voice is, it is essential we create a brand voice.

Let’s take a look at some helpful tips when creating a brand voice.

How to Create An Authentic Brand Voice

In order to properly communicate your brand identity, it is important you as a business owner or creative understands the essence of your work.

Each business has its own unique processes, this reveals the things they prioritize, and those are the things they find valuable.

Here are helpful tips to highlight what you find valuable as a business owner and creative, and how these values can define your brand voice.

1. Define Your Company’s Core Identity 

Why do you as a business exist? This question explains your sense of purpose.

Having a clear understanding of your company’s core identity like your mission (what do you want to achieve?), your vision (how do you plan to achieve what you want?) and your values (why you exist) gives you a clear definition of your business as a creative.

2. Identify Your Target Audience

The goal is to communicate with people and talk with them as a brand. When you communicate you expect a response as opposed to talking to them, they might not understand and would never give a response.

Since brand voice is a verbal expression of how you communicate your brand, it means that you should expect a response from whom you are talking.

One way to ensure that happens is by understanding your target audience, and figuring out the best way to communicate with them, what channel of communication can you effectively reach them on, and what tone would they listen to.

3. Review Previous Content

You have previously communicated to your audience as a business owner, take note of how you communicated in the past.

There is a good chance that your audience has developed a sense of perception from your previous content.

You can build on it and develop a more defined brand voice.


Developing your brand voice distinguishes you from other similar businesses out there, as your own business would have a clear and consistent tone that would build familiarity.

Familiarity over time can build trust. 

Key Takeaways

  • Brand voice is the way you communicate your brand identity.
  • Brand voice gives personality to your business.