Where to Sell Your Online Business Products/Services: Platforms and Tips

Are you thinking, ‘I’m looking for where to sell my online business’ or ‘I need to know the best platform for business sales’ Yeah, you’re not alone. Many entrepreneurs struggle to find the right platform to sell their products and services, and it’s not as simple as just listing your business online.

Sales, in an online business can be like navigating the complex world of digital dating – swipes, mixed signals, and false promises can lead to disappointment. One misstep can turn your query of ‘I’m looking for where to sell my online business’ into a nightmare scenario of stolen profits or a bad purchase deal.

But don’t worry, we’ve got you covered. By choosing the right platform and following a strategic approach, you can successfully sell your business products and services. In this guide, we’ll show you the best places to list your online business for maximum returns, so you can achieve your goals with confidence.

Top Online Marketplaces to Sell Business Products and Services

Imagine setting up shop on the digital equivalent of Rodeo Drive (An an iconic street in Beverly Hills, California known for luxury shopping and high-end fashion) and instead of celebrity clients popping up, you’re surrounded by millions of online customers, many of whom majority might be in their pajamas.

These are the bustling, noisy, unpredictable digital malls where your business can go from zero to Beyoncé-level visibility—or fizzle out like the first time you wondered where to sell my online business.

Let’s break down the big players and the hidden gems — with a few stories and laughs along the way.

Amazon

Amazon is the online business beast. With 310 million customers globally, this place is less like a store and more like a digital planet. Selling here is like setting up a hot dog stand in Times Square — you will get traffic. But you better make sure your mustard game is tight.

To survive and thrive:

• Use high-quality images (blurry pics will have you looking like a scammer selling haunted dolls).
• Write clear, persuasive descriptions (pretend you’re writing to your grandma who has no idea what Bluetooth is).
• Keywords are key. This is not the time to be poetic. “Wireless, waterproof, portable” will take you further than “A magical music box for your soul.”

Amazon charges a referral fee (usually 8–15%) and a variable closing fee (think of it as a cover charge to enter the Amazon club). But these fees shouldn’t stop you from having a good business, besides you where the one who asked the question “where to sell my online business?”

eBay

eBay is the Wild West of online selling — a little chaotic, a little nostalgic, and somehow still alive. With access to 180+ countries, it’s perfect for businesses that thrive on flexibility, auctions, or random rare collectibles (yes, someone MIGHT buy that 1997 Mickey mouse doll with the slightly crooked eye).

eBay has an insertion fee (to list the item), a processing fee and a final value fee (around 13.6%).

Etsy

Etsy is where all your artsy dreams go to live, breathe, and occasionally get ghosted by customers who add your stuff to their cart and never check out. It’s the go-to place for handmade goods, vintage items, and oddly specific things like “crocheted avocado keychains.”

It’s a platform that demands that you keep an open mind. For example, an Etsy seller, Sally Connor sold hand-painted motivational rocks (yes, rocks!) on Etsy and made enough to fund her vacation to Greece. Meanwhile, she couldn’t get people to buy her eBook for $2.99.

Etsy costs $0.20 to list an item, plus a 6.5% transaction fee, and 3% + $0.25 for payment processing.

Also, apart from the major platforms, there are niche platforms for everything. From vintage clothing, handmade jewelry, artisanal home decor, fantasy art, sci-fi collectibles, board game designs, plus-size fashion, outdoor gear, gourmet food, pet accessories, yoga tutorials, and customized phone cases – the possibilities are endless! These niche platforms might not have the size of Amazon but they offer:

• Focused audience
• Higher conversion rates
• Less competition

A good example of a niche platform is “The Student Room (UK)” It’s a community of 10 million users (mostly students), this is your go-to if your business serves stressed-out university kids living on instant noodles. If you sell planners, study apps, or anything caffeine-related — this is your crowd.

Finally, if you’re selling on big platforms like Amazon, it’s also wise to spice things up with quality social media promo. This course will be perfect to help you do just that.

How to Choose the Right Platform for Your Business

Choosing a platform is like friendship: don’t just go for the coolest person — go for the one that gets you. Think about:

• Who your target audience is
• What kind of products you’re selling
• How much you’re okay with parting with in fees

And whether you enjoy customer messages at 2 a.m. asking if your baked products are “sugar free” or “salt free.”

Here’s how to pick out the best platforms:

• Security: If you wouldn’t leave your laptop at a bus stop in a strange place, don’t put your business on a platform with sketchy security. Look for SSL, PCI compliance, and data backups. If the platform doesn’t know what two-factor authentication is, run. Fast. 
• SEO: Choose a platform that lets you flex your Google game. Think customizable URLs, meta tags, and maybe even an integrated blog. Remember, the goal is to be seen. No use having a brilliant product if it’s hidden like a secret recipe. 
• Mobile-Responsiveness: It’s 2025. If your listing looks like a broken math equation on mobile, you’re losing buyers. Ensure your chosen platform adjusts to phones and tablets.
• Scalability: You might be a one-person code wizard now, but tomorrow you could be hiring interns and taking meetings in different cities. Your platform needs to grow with you. If it starts glitching the moment you add a second product, that’s your cue to exit early.
• Omni-channel Support: You want your software to shine everywhere—Facebook, LinkedIn, maybe even TikTok (if you can explain your SaaS in 7 seconds while dancing, you deserve every dollar). Choose a platform that lets you market and sell across channels without breaking a sweat—or your codebase.

Tips for Creating an Effective Sales Listing for your Product

Alright, you’ve picked a platform. Now it’s time to write the listing. Don’t just say “Great software for sale. Works well. Serious buyers only.” That’s how people end up buying AI tools that crash when you ask it what 2+2 is.

Instead, tell a story:

“Built during a pandemic-induced coding frenzy while drinking suspicious amounts of instant coffee, this task management software helped over 10,000 users keep their lives together when the world was falling apart.”

See what we did there? We made your software human. Add a screenshot. Maybe a testimonial from that one loyal customer who messages you “God bless you” every Monday. If you’ve got traction—downloads, revenue, user reviews—shout it from the rooftop.

Also: use humor. Nobody wants to buy from a robot (unless you’re literally selling robots, in which case…cool). Don’t be afraid to say:

“Built with love, sweat, and at least one emotional breakdown.”

It shows personality. And in the world of saturated marketplaces, personality is gold.

Maximizing Visibility and Attracting Buyers

Now let’s get eyes on your product. And not just any eyes—we’re talking the right ones. You wouldn’t market a Bible app on an African website for Harry Potter fans, right? Exactly, so know your audience.

• Step One: Create Buyer Personas

Think: Who’s your dream customer? Is it a scrappy startup founder? A government agency that still uses Internet Explorer (God help them)? Build a little character sheet for them—name, job title, interests, platforms they hang out on. Also, pay attention to your brand message when you speak to your target persona. But if you’re not sure what your brand message is you should use the guidelines in this course.

• Step Two: Use Analytics Like a Pro

Google Analytics is your friend. Facebook Insights, LinkedIn stats—whatever you can get your hands on. Track who’s clicking, where they’re coming from, and what makes them linger.

• Step Three: Align With Your Goals

If you’re trying to get a high-value buyer, you’ll want LinkedIn for that professional vibe. More casual buyers? Instagram and Twitter (sorry, X) might be better. Building community buzz? Facebook Groups or Discord is your playground.

• Step Four: Spy on Your Competitors

Find out where they hang out. What they post. Who engages. Then do it better. With more memes.

Conclusion

As you explore the best places to sell your products online, remember that success lies in finding the right platform to showcase your offerings. By understanding your products’ value, crafting a compelling narrative, and leveraging the right sales channels, you’ll set yourself up for a smooth and profitable sales experience.

Whether you’re selling handmade goods, digital products, or niche services, knowing where to sell your products online will help you reach your target audience and drive sales. With the right strategy and platform, you’ll be well on your way to growing your business and achieving your sales goals.