More often, influencer marketing takes the cake, itโs power is just shy of word-of-mouth marketing which as we all know is the most powerful form of marketing.
It is expensive these days but thanks to the rise of micro-influencers with engagement, you can adopt the strategy while marketing your business.
- Clearly define your own brand
- Choose an influencer that fits with your brand
- Set realistic and smart KPIs
- Be patient
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