Are you tired of running ads across platforms and still getting zero engagement on your content?
Across platforms and with your website, the goal is to build know, like and trust so you can get paid.
Your best bet at building a business with quality engagement is through organic Marketing.
In this blog post, we will discuss organic marketing and the top 3 organic marketing ideas you should try.
What is Organic Marketing?
Organic marketing is the unpaid method by which you build brand awareness, and drive traffic to your pages or websites, while consistently generating quality leads.
With organic marketing, you will be growing your audience with the effort of quality content creation and collaboration.
Organic marketing is a very cost-effective way to build an audience that knows, likes and trusts you while staying loyal to your brand.
3 Benefits Of Organic Marketing
The advantages of organic marketing are numerous but importantly;
- Organic marketing helps build an authentic audience: Organic Marketing helps to build trust over time your audience learns from you through how-tos, and authority-building content and collaborations.
- Organic marketing is how to tap into the emotional connection with your audience.
- It is a low-budget strategy for building your brand awareness and brand engagement.
- And also it sets you up for long-term success by giving you a long-term foundation and solid soil to build your business.
Top 3 Organic Marketing Ideas To Try
How do I get into organic marketing? Can I read do this?
Of course, you can so here are the top three organic marketing ideas to try:
1. Podcasting or Blogging With Evergreen Content
This depends on where you can find your audience for both small and large businesses.
Creating evergreen content keeps you relevant from time to time with the use of blogs or podcasts will never go out of style.
Make a list of blog post ideas considering what your audience wants to learn and strive to publish one blog or podcast a week to give them the knowledge they desire.
Make sure to pick evergreen ideas over trendy and dated topics while keeping the content very clear and informative.
Use videos, images or infographics to make your content more engaging.
Do not forget to allow your audience to share your post and comment with what stood out for them or what they will start trying from your content.
2. Use Email Marketing
Email is an evergreen method of organic marketing if you want to be regularly connected to your audience or your customer base.
You need an email marketing strategy in your organic marketing plan which will include newsletters with short teachings, company updates, promotions, and product or events announcements.
Start building your email lists and build consistent communication through weekly, bi-monthly or monthly emails for your audience.
Make sure to allow the share feature in your emails.
3. Repurpose Long Form Content on Social Media
We have discussed blogging or podcasting are forms of long-form content that you can use when rather than stressing to create fresh content for your social media pages.
Social media is a free and great way to drive engagement and eyes to your long-form content.
It will cut your content creation time and also help build consistency in how you show up for your audience.
Pick apart your long-form content and make the bit sizes into short daily content for your audience.
Use a call to action to direct your audience to your long-form content which ties everything together.
Conclusion
Organic marketing has a lot of benefits for your brand, especially when building brand awareness.
Use content marketing to create your foolproof strategy by creating a consistent content strategy with a calendar that allows you consistency and frequency.
Consider how every piece of content relates to your audience, and how it helps you achieve your overall business goal.
Now that you know the 3 organic marketing ideas to try, which of them will you start using today?
Let us know in the comments 👇🏾
