Instead of disruptive marketing copies and advertisements that everyone avoids while scrolling through the internet, content marketing is designed to gain the attention of your audience.

Effective content marketing has benefited a lot of creative businesses as it can reduce customer acquisition costs, increase customer lifetime value, improve brand awareness and generate more revenue in the long run.

Content marketing strategy is simply a set of planned actions to publish and distribute content to your audience, how to help your audience and why they need to consume your own content and how to achieve your own business goals.

When it comes to creating a content marketing strategy, there is no universal template as business goals vary for every business.

However, there are common components to include in your strategy. Here are the important things to include in your content marketing strategy to develop a detailed set of action plans for your creative business.

1. Include Your Set Business Goal

There are many reasons why people decide to begin a business, although a lot of the time is to make a profit. 

Understanding how to generate more money for your business and increase revenue is also important.

For some business owners, increasing their brand awareness means more customers, some others believe that nurturing brand loyalty is a major way.

Understanding what you want to achieve will make it easier for you to connect your marketing strategies to your business goals and that way you figure out what works best for your business.

2. Include Your Target Audience

Including your target audience in your content marketing plan goes beyond developing a buyer’s persona. 

You should map out a customer journey map to determine what kind of content works best at each stage of their buying journey.

You should know whom you are creating content for, what kind of content they consume more, where to find them and what their needs are. 

This way you know how to achieve your content marketing goals with your audience.

3. Include Your Channel Plan

What social media platforms do you plan on making use of for your content marketing? 

We discussed how to know the platform that is right for your creative business here

Doing this will give you a clearer picture of how to implement your content marketing processes.


Content marketing requires a lot of effort and most importantly a comprehensive action plan. Creating an outline helps you understand the necessary action plan to channel your effort into.

It is also important you monitor the progress, that way you will realize how effective your strategy is and if need be how to adjust it to yield results.

Now you know the vital components of a content marketing strategy, you can view how content marketing can scale your creative business.

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