Content Marketing isn’t a new term to creative business owners, you’ve seen how beneficial it can be for businesses.

However, a major concern for creative business owners especially those that are just starting out struggle with is how to begin content marketing with no prior experience.

In this blog post, we reveal the most important steps on how, to begin with, content marketing for your creative business.

1. Create A Content Marketing Brief

Before you begin content marketing, you should have enough information to define your content goals and attributes.

This is to give you a working direction on what to focus on to yield better results and also observe what works and what doesn’t.

There is so much more to content marketing than just writing blogs and creating videos for your brand.

Having a detailed road map on what you want to achieve and your plan to achieve it makes it a lot easier to understand and makes implementation easy.

2. Choose Your Operating Model Of Content

This is how content marketing will work for your business, also known as the operating model of content.

Choosing an operating model is usually determined by your goals and resources. There are four major types of business models namely:

    • Player Model: In this model, content is seen as a contributor to the entire marketing strategy of the business, content like e-books, infographics and blog posts are created as a way to generate leads for the business.
    • Product Model: Here, content is seen as the product, businesses here are focused on building content that is usually gated. The main goal is to build a market or community of people who find your content valuable. Items like a seasonal magazine, and free courses are tools used in this model.
    • Platform Model: This model views the entirety of content as a business, content is not only seen as a marketing strategy but might be a product or revenue generation platform for the organizations. An example is Multi-Choice’s yearly Big Brother Show.
    • Processor Model: In this model, content functionality is dependent on the business goal at a given period of time. This also means that content creation will be highly demanded so there is a need for a department in charge of all things content.

3. Develop An Evaluation Plan

When you know your set goal and how to implement it, it is also very important to evaluate what is working and what didn’t work.

An evaluation plan also helps you monitor the progress, your plan should include what should be monitored, the purpose of evaluation and key metrics, and how the evaluation will be reported.


Getting started with content marketing can be overwhelming for new creative business owners, but with the right framework listed in the blog, it will be helpful.

Taking action is the most important aspect of content marketing as implementation is the first step to getting started.

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