You finally learnt some of the right strategies to put in place to drive traffic to your website, and a lot of people are visiting your website now but that is just a start in your sales journey to convert them to customers.

Once you attract the right audience to your website, it is vital to keep them interested in whatever you do as a creative business owner.

This of your website as a physical store and the lead you generated as a window shopper who just walks by your physical store if there is anything that sparks their interest they are more likely to return.

Visitors are not always ready to make a purchase immediately unless it’s an urgent need. Grabbing their attention is one way to build a relationship with your business, allowing them to remember your business when it’s time to make a purchase.

Since everyone isn’t ready to buy immediately, how do we ensure these visitors don’t just visit the site and never return?

In this blog post, we discuss the essential steps that allow you to establish a relationship and improve user interaction with your website that will keep leads engaged until they are ready to make a purchasing decision.

1) Keep Your Website Simple

When a person visits your website, it should be easy and clear enough for them to navigate. This way visitors can easily find what they want and spend more time on your website.

Ensuring that your prospects don’t leave your website early is crucial, let the website be seamless and easy to navigate.

Usability should be the most important factor when your website is built, how easy is it for prospects to use? 

Creating a website with an excellent navigation feature that is simple improves your user experience, which can determine how well your target audience relates to your business.

2) Understand Your Customers

 Many people use search engines to look for a solution to their problems, and those who visit your website are not any different.

When a prospect visits your site with their problems in mind, how easy is it for them to find a solution? 

Your website should be all about your customers’ journey, to convert more prospects to your customer your website should be relevant to their needs. 

That includes the language used in communicating with them and the tone used in communicating.

Reassure the leads that visit your website on how your business can help improve their lives and this is easily done when you understand what they want to hear.

One important way to research and understand your audience is by studying your own web traffic to review how users navigate the website.

3) Nurture Your Relationship With Prospects

Not everyone who visits your website buys immediately, it is important to start building a relationship even after sales. 

From the moment a user visits your site, begin to establish a relationship. Website tools can be used to collect information and build your contact list.

This also helps with lead generation, as users who willingly opt-in know that they can benefit from your business.

Planning your customer journey is essential when it comes to nurturing your relationships, as this helps you understand the steps a prospect goes through in considering your services before purchasing.


If you are a creative business owner, your website should be built with conversion in mind.

Many of your target audience will eventually become customers if they understand how you solve their existing challenges, the major way to effectively communicate the solutions you have with them is by understanding your customer’s journey.

When creating a conversion strategy it is crucial to have goals, what action do you want your web visitors to take?

Break down this major goal into macro sessions and develop your conversion strategy based on the major goal. 

That way you can ensure each macro goal can be aligned with various stages of the customer journey.

Key TakeAway

  • Every web user isn’t always ready to buy immediately, ensure you nurture them.
  • Understanding your customers plays a crucial role in setting conversion components on your website.
  • When a person arrives at your website, even when they aren’t ready to make a purchase, they should be able to understand what you do and how it’s beneficial to them.
  • A great website experience is easy for web users to navigate.

Please let us know in the comments one helpful tip you learnt from this blog and don’t forget to share.