Businesses need to be promoted to attract new customers, for many creative business owners, especially creative startups, the cost of marketing and advertising might limit them from running paid advertisements.

Paid promotion isn’t the only way to increase your customer base, when it comes to promoting your business, we recommend diversifying your promotion methods by including organic methods.

This helps your creative business attract new customers without having to run any paid promotions and also assists you to create a foundation for building your online presence.

If you are looking for free alternatives to paid advertisements for your creative business, you are right on time. 

In this blog post, we discussed free effective ways to attract new customers, let’s explore some of these methods;

1. Create A Referral Benefit Campaign

The easiest way to increase your customer base is by utilizing your existing audience. More people trust businesses recommended by a trusted person.

You can get your previous clients to share your content or recommend your business, when you have a satisfied customer it is so much easier as there is a higher tendency to share their experience among other people.

They promote your business organically by telling others about the benefits of your product or services.

One way to make referral campaigns more successful is to incentivize your audience, when clients know there are referral benefits they could gain from it also increase the chances that an existing customer will return to patronize your business.

2. Get Your Business Listed On Local Directories

How often do you pick up your device and search for a service around you? I guess this happens quite often.

When your business is listed on local directories online like Google My Business, Fine Lib and Business List people around you who need your services can find and contact you.

You can list your business for free with necessary information such as your location, contact phone, direction, operational hours and pictures of your work.

People can find out about your business quickly and can become customers.

3. Create A Social Media Marketing Strategy

Social media has changed the way many businesses operate as we have seen an increase in businesses leveraging social media to get new customers and expand their brand presence.

Social media promotion helps you as a business owner understand that getting new clients on social media platforms goes beyond creating a business account and posting content.

Creating a social media marketing strategy requires you to develop an actionable plan with a roadmap that aligns with your goal, which is to attract new customers.

Creating content that resonates with your audience’s pain point, is one way to improve social media promotions, naturally as the more engagement you get on a post, the more likely your audience can share with others and that acts as a form of social proof to build a credible business online.

4. Optimize Your Website For Search Engines

There is more opportunity for businesses on the internet now than ever before, more people spend more time on the internet and over 62% of the world’s population access the internet.

Creating a website with searchable content as a business owner will increase your chances of appearing on search engine result pages.

Organic traffic is easier to convert into paying clients according to Search Engine Land, this is because a person who is in search of a product or a service is more likely to have an intent to make a purchase than a person who randomly stumbles on a piece of content without having to search.

Conclusion

Paid promotions are not the only marketing strategy to attract more clients for your creative business, there are organic ways to promote your business.

While paid ads can generate quicker ROI when done properly, organic search costs almost nothing and is more likely to attract quality leads over time.

This is because you can maximize your content to reach users who are in search of what you already offer.

Try some of the ways of organic advertising we discussed in this blog post and we would love to hear what worked for you.

Key Takeaways 

• Organic advertising is more likely to generate quality leads that convert to customers because it is easier to find an audience with the right intent.
• Organic Advertising takes a long time to yield results but it keeps your audience engaged and when it’s time to make a purchasing decision it is easier to remember you first.

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